SaaS Marketing Archives

Are you Working with a Funnel of Depletion?

Posted onMarch 31, 2017November 9, 2017

[arve url=”https://youtu.be/gB0mnLUv-UU” thumbnail=”24538″ /] In the Funnel of Opportunity, we think about marketing in the reverse order. We start with our core customer and core value proposition. With a start-up, it is with our beachhead market. When we start our marketing with core customers; things begin to change. We create better relationships and a higher level Read More …

The 12 Steps of the Funnel of Opportunity

Posted onMarch 21, 2017November 11, 2019

The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about getting the message out. It Read More …