Managing Customer Value
Mike Crandall is an experienced Sandler Trainer who works with business owners to create and implement professional development strategies to foster the growth of individuals, teams, and organizations. Mike currently heads a Sandler Training center in Oklahoma City, Oklahoma. Most motivational programs fail for one simple reason: they fail to take into account that people Read More …
An audacious claim: in 10 years, the job of salespeople will be replaced by artificial intelligence. But don’t think layoffs. Think radical transformation in how the existing salesforces organize their selling strategies. In this presentation, Anand Kulkarni discusses how LeadGenius and its clients are addressing old sales problems with fresh data and technology. Company search Read More …
Peter Drucker had a catchy statement: “Efficiency is doing things right: effectiveness is doing the right thing.’ If you have enough foresight to know with certainty what the “right thing’ is in advance, then efficiency is a fitting substitution for effectiveness. In the world of Sales and Marketing, however, the correlation between efficiency and effectiveness Read More …
One of my favorite books last year was The Challenger Sale: Taking Control of the Customer Conversation. The authors summed up much of what I have been trying to say for the past several years in a much more compelling and concise way than I ever could. I encourage you to read the book. I Read More …