Managing Customer Value
Staying ahead of the competition requires constant innovation and out-of-the-box thinking. One effective technique employed by many organizations is known as a creative sprint. But what exactly is a creative sprint? Why should companies consider implementing them? When are they most effective? And how can you orchestrate your successful sprints? In this article, we’ll explore Read More …
Marketing campaigns are complex endeavors that require a lot of planning, organizing, and execution to be successful. With so many moving parts and team members involved, it’s no wonder many marketing managers struggle to keep everything on track and deliver results on time. However, there is a solution that can revolutionize the way you approach Read More …
As marketing campaigns become increasingly complex and dynamic, companies are looking for better ways to manage them. One approach that has gained significant popularity is Scrum – an agile framework that is commonly used in software development. However, Scrum is also an excellent fit for marketing campaigns, and in this comprehensive guide, we will explore Read More …
People know Johanna Rothman as the “Pragmatic Manager.” She provides frank advice for your tough problems helping leaders and managers do reasonable things that work. I am a big fan of Johanna’s owning three of her books and adding a fourth, Agile and Lean Program Management: Scaling Collaboration Across the Organization Business901 iTunes Store Mobile Version Read More …
Jon M. Quigley PMP CTFL has nearly twenty five years of product development experience, ranging from embedded hardware and software through verification and project management. He holds multiple degrees, seven patents, has authored and contributed to numerous books and magazine articles as well as teaching and speaker at technical schools, universities and conferences on a variety Read More …
Jon M. Quigley PMP CTFL is a principal and founding member of Value Transformation, a product development training and cost improvement organization established in 2009. He has nearly twenty five years of product development experience, ranging from embedded hardware and software through verification and project management. He holds multiple degrees, seven patents, has authored and Read More …