Managing Customer Value
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time. This program was based on Read More …
News Release Fort Wayne, IN – This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their Read More …