Managing Customer Value
NPS is based on the fundamental perspective that every company’s customers can be divided into three categories. “Promoters” are loyal enthusiasts who keep buying from a company and urge their friends to do the same. “Passives” are satisfied but unenthusiastic customers who can be easily wooed by the competition. And “detractors” are unhappy customers trapped Read More …
Ok, every once in a while I use my blog for outright promotional efforts. This is one of those times. I have prepared another type of program for you besides that of our typical marketing system. I have just released a new product called Employee Referral System which can be found on Amazon. However, before Read More …
Putting a cost reduction strategy is always beneficial but many times difficult to start. I have listed a few steps below just to get the juices flowing and an entry into cost reduction. Put them to use and brainstorm a few more. But the most important tip I can leave behind is one the you Read More …