Managing Customer Value
Gone are the days when the manufacturing industry could remain entrenched in technical jargon and monotonous narratives. The importance of storytelling in manufacturing has taken center stage, shifting from the traditional, product-focused approach to a more engaging, narrative-driven one. Manufacturers realize the dire need to go beyond just presenting products and features. The digital age Read More …
Contextual interviews have emerged as a powerful tool for uncovering hidden customer desires and gaining invaluable insights into their preferences and motivations. By immersing yourself in the customer’s environment and understanding the context in which they make decisions, you can discover a wealth of information that can inform your marketing strategies and product development. In this Read More …
Concept mapping is a powerful tool for businesses looking to develop a comprehensive marketing strategy. Concept mapping allows businesses to identify and organize the various elements of their marketing strategy, allowing for creative problem-solving and better results. This article provides an overview of concept mapping and how it can be used to construct a marketing Read More …
Are you tired of using the same old sales tactics to attract and retain customers? Do you want to take your business to the next level and reach a wider audience? If so, consider implementing a learning funnel. Unlike traditional sales funnels, which focus solely on converting leads into customers, a learning funnel is designed Read More …
It’s no longer enough to put out a message, and hope it resonates with your target audience. With so much noise and competition online, marketers need to understand their audience’s values, beliefs, and motivations to create a truly effective campaign. Enter Valuegraphics, a powerful tool that can help you create marketing campaigns that truly resonate Read More …
Motivation is a critical component for success in any arena. It fuels our energy levels, drives us to achieve our goals, and keeps us engaged and passionate about our work. However, motivation is a complex and multifaceted concept that is difficult to understand or harness. Researchers have identified several types of motivation, each uniquely affecting Read More …