Managing Customer Value
I asked that question of David Meerrman Scott, author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is now in its 5th edition and nearing 1 Read More …
Do you really expect a CEO to lead a Lean Transformation? Why should you even expect upper management to sign off on the transformation before you prove the value of it? Time and time again, I have always heard the failure of any transformation, Lean, Six Sigma or practically any methodology to be the fault Read More …
I encourage you read an excellent article from Anita Campbell of Small Business Trends . I don’t follow her as much as I should, have not connected with her on Twitter, I guess. A short excerpt, Anita says:"In my view, the biggest impact of President Obama’s plan will be symbolic. The improved tone in the Read More …