Managing Customer Value
In a past blog of mine, Growing your Company thru SOAR, I discussed not replacing a SWOT Analysis but using SOAR when setting a vision. SOAR an Appreciative Inquiry, a Strength-Based tool sometimes can deliver differently and I think more challenging results at times. As you may know from previous blog posts, Not as easy Read More …
When I discuss marketing needs starting with existing customers, I feel sort of pull-back from most people/organizations. They are looking for new markets and that blue ocean type thinking. I do believe that exploring the new customers and markets should certainly be part of any strategy. However, learning from existing customers is the first step Read More …