Tag: Target Audience

Sales Activation

Unleashing The Potential Of Sales Activation Through Effective Marketing Reach

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This article discusses how reach and frequency play a pivotal role in determining the optimal advertising mix. By understanding and implementing sales activation strategies, businesses can effectively capture existing demand, nudging prospective customers toward purchasing. Sources: https://www.factors.ai/blog/the-principles-of-modern-b2b-marketing-part-1-brand-building-vs-sales-activation https://www.forbes.com/sites/theyec/2020/11/12/whats-the-difference-between-sales-activation-and-brand-building/ https://renouncreative.com/brand-building-sales-activation/ Understanding Sales Activation and Effective Marketing Reach Sales activation is the turning point where a prospective Read More …

Advisory Board

How to Establish and Leverage a Customer Advisory Board

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Harnessing the Voice of Your Customers In today’s digital age, where competition is fierce, understanding your customers’ needs is vital for businesses to succeed. Companies are investing more in customer experience management (CXM) by personalizing the customer experience, collecting feedback, and analyzing customer data. A customer advisory board is a valuable channel that allows businesses Read More …

Failed Email

Go-To-Market Email Campaign Failures

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Email marketing campaigns remain a cornerstone of go-to-market strategies for businesses around the globe. As companies vie for their audience’s attention in the crowded digital space, email marketing offers direct communication with potential and existing customers. However, not all email campaigns are effective. Understanding why email marketing campaigns fail is essential to ensure businesses harness Read More …

Marketing Channels

Integrating Multiple Channels for Seamless Experience

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When building successful marketing campaigns, one-size-fits-all approaches are becoming a thing of the past. It’s all about creating personalized customer experiences in today’s digital age. One effective way to achieve this is by integrating multiple channels to provide a seamless experience throughout the customer journey. Omni-channel Marketing Strategies To truly connect with your audience, you must Read More …

Marketing Campaigns

Unleashing the Power of Experimental Marketing Campaigns

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Companies need a fresh approach that breaks the mold and resonates with their target audience on a deeper level. This is where experimental marketing campaigns come into play, allowing businesses to strategically innovate and unleash their true potential in connecting with customers. Experimentation is an essential part of innovation. It is the link between generating Read More …

Marketing Campaigns

The Power of Strategic Criteria in Marketing Campaign Selection

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The importance of strategic criteria in marketing campaign selection: It’s crucial to have a well-defined strategy when it comes to marketing. This includes establishing clear criteria for selecting and evaluating your marketing campaigns. Doing so can ensure that your marketing efforts align with your overall goals and objectives. Strategic criteria are the guidelines and parameters Read More …