Managing Customer Value
Mike Osterling, the President and Principal Consultant at Osterling Consulting was my guest on the Business901 podcast and our discussion centered around A3 problem solving and A3 thinking. Mike is a long-term Lean Practitioner and an interesting thought on his initial comment in the podcast when I asked, What he has been doing since I Read More …
Daniel Matthews is an expert trainer with 30 years of training experience including Lean implementation and Training within Industry (TWI). He has spent fourteen of those years with the Toyota Company where he created and made use of the A3 as a core component of continuous quality improvement. Dan is the author of The A3 Read More …
My new eBook, Marketing with A3 utilizes A3 thinking and enables you to apply a systematic method of problem solving to your marketing and sales. If you want to learn more about the A3 thinking process, this is my recommended list. There is little duplication of material between these resources and I think you will Read More …
Corporations can no longer prosper in a system designed for excess demand. The simple fact is that supply exceeds demands in most cases. You must challenge yourself to think about business differently. There are companies that have prospered during these times. Consider Wal-Mart, Toyota, Amazon, and Southwest Airlines. They have advanced where others have simply Read More …
How do you start using A3 thinking in you Marketing? The best way is to start is by solving your own problems. Take an A3 form (proposal, status or a problem solving report) and start writing. Let yourself be the audience and decide what is important and what is not. It is no different as Read More …
I was looking for a primer on A3 to include in my blog and found this IW Best Plants Conference: Developing People with A3 Thinking: In this session at the 2009 IW Best Plants Conference, Jamie Flinchbaugh, Founder and Partner, Lean Learning Center provides a basic primer on A3, outlining its use as a method Read More …