A Starting Point for Lean Sales and Marketing: The Reflection A3

Using the A3 Thinking Process gives a systemic way of implementing Lean Thinking in Sales and Marketing. Through the A3 tool mindset, you learn to think Lean. But to start, I like to think of old Zen saying, If you want to take a deep breath, you must first exhale That is Continue reading A Starting Point for Lean Sales and Marketing: The Reflection A3

Using A3 Thinking in Lean Sales and Marketing

Lean in Sales & Marketing

(2) One-hour Sessions on Consecutive Days When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. They first start trying to apply the tools of Lean or trying to build a culture of Lean. It is a very difficult thing Continue reading Using A3 Thinking in Lean Sales and Marketing

Developing Individual Habits for Kata & Lean Startup Thinking

Practicing Mind

We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Will Durant In the book The Practicing Mind: Developing Focus and Discipline in Your Life — Master Any Skill or Challenge by Learning to Love the Process, author Thomas M. Sterner uses some familiar patterns Continue reading Developing Individual Habits for Kata & Lean Startup Thinking

Lean A3 Thinking Audio Book

A3 Thinking

A collection of Business901 Podcasts that has been grouped under the title of Lean A3 Thinking. It includes the authors below in the order of appearance and totals around 2 1/2 hours in length. If you prefer a transcription most of them are available on the Business901 Issuu website: https://issuu.com/business901. Tracey Richardson Continue reading Lean A3 Thinking Audio Book

Lean Marketing with A3 Thinking

marketing-with-a3

Introducing Lean A3 Thinking to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. Don’t forget to join the Lean Marketing Lab to receive the Marketing with A3 eBook.