A3 Project Scope Outline for Marketing

We are all enamored, with are tools, to include the latest canvases and maps. We always seek to find this deeper understanding or epiphany from creating a buyer persona, customer journey or stakeholder maps. These tools, though quite useful, are all strategic type tools. For me, I like to go in the weeds and work Read More …

Teaching Lean: See it, Solve it, Share it

The video starts out as a discussion on Dan Matthews’ latest book, Teaching People to See: Toyota’s Secret to Creating Exceptionally Engaged and Empowered Employees and quickly evolved to the fundamental 8-step problem-solving process. However, it was a people versus a tool conversation embodied in the saying, See it, Solve it, Share it. In my mind, this Read More …

See it, Solve it, Share it

Daniel Matthews’ work spans the spectrum from the University of Tennessee and Delta Faucet to Mercedes-Benz, 3M, and more. His book, The A3 Workbook: Unlock Your Problem Solving Mind is one of the best books that I know of for organizations struggling to solve problems effectively the first time. I first met Dan when he participated in Read More …

A Starting Point for Lean Sales and Marketing: The Reflection A3

Using the A3 Thinking Process gives a systemic way of implementing Lean Thinking in Sales and Marketing. Through the A3 tool mindset, you learn to think Lean. But to start, I like to think of old Zen saying, If you want to take a deep breath, you must first exhale That is why I encourage the use Read More …

Using A3 Thinking in Lean Sales and Marketing

(2) One-hour Sessions on Consecutive Days When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. They first start trying to apply the tools of Lean or trying to build a culture of Lean. It is a very difficult thing to do. Using the A3 Read More …