Managing Customer Value
Yesterday, I blogged about, Selling Around The Triangle of Satisfaction, and how we tend to focus on competing interest. At the end of the post, I mention how continually working around the triangle as common interest surfaces increases buy-in. We could call it a Strength-Based approach, or we could just call it plain old positive Read More …
Is Demand Driven Material Requirements Planning the blueprint for the future and revitalization of formal planning in the 21st Century? Some people think so as Carol Ptak and Chad Smith were asked to co-author the new Orlicky’s Material Requirements Planning 3/E. But more impressive are the full houses of practitioners that Carol and Chad are Read More …
I have been discussing Agile Marketing lately and recently came across a blog post by Chris Brogan on “How We Make Businesses These Days”. Chris stated in his post: Think. Sketch. Execute. Revise To me, the new formula of business is this: think. sketch. execute. revise. It’s important to consider contingencies. It’s important to be Read More …