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Tag: touchpoints

PDCA: Determining Customer Touchpoints

Posted onOctober 23, 2012November 12, 20172 Comments

In a recent blog post, Sales and Service Planning with PDCA, I discussed the most basic part of the Sales and Service Cycle, the conversation with the customer. People may struggle viewing this from a market versus a customer perception. Or, they may see how this applies to a B2C relationship but wonder how to Read More …

CategoriesMarketing with Lean Category, PDCA CategoryTagsABM Marketing, Account Based Marketing, customer, determining, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel, touchpoints

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
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    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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