Managing Customer Value
A Strategic Approach to Boosting Brand Recognition Fame campaigns have been shown to impact consumer perceptions of a brand significantly. These campaigns can inspire individuals to share their enthusiasm for a brand online and offline, which can be measured through metrics such as buzz and pass-along rates. By amplifying the positive attributes of emotional involvement, Read More …
Engagement is key to workplace success. Employers need to understand the context of Engagement and create rules that promote positive employee interactions. The Employee Engagement Index provides background and descriptive details to supplement the research on Engagement, which covers a broad spectrum of four contexts: Cognitive Engagement Paying Attention Community Engagement Internal Control Cognitive Engagement Read More …