Uncovering Compelling Insights

Steve Portigal. author of Interviewing Users: How to Uncover Compelling Insights, is the founder of  Portigal Consulting. He has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine Read More …