Mirror your Customer – Understanding his process

The previous blog on this subject discussed a 10-step decision process for a customer and what may take place. Now, the next requirement from a Lean Marketing perspective or any other perspective for that matter is to understand the meaning and to define it in a useable manner. Listed are just a few of the Read More …

Lean Marketing = Understanding Target Market and Ideal Client

The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many  people fail to do this and in a recession it can lead to disaster rather quickly. The Marketing Mavens by Noel Capon is a great book to assist you Read More …