Best Stories About Value Are About Users

In discussing Goods Dominant Logic (Gd-Logic) versus Service-Dominant Logic (SD-Logic), I probably oversimplify the message when I use the comparison that GD-Logic focuses on the thought of value derived at the point of transaction and SD-Logic focuses on the thought of value derived at the point of use. I went into this thinking in a Read More …

Keep Users Happy, and Customers Follow

Half of all consumer purchases are either transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. I asked Aaron Shapiro CEO of digital agency HUGE and Read More …