Tag: Value Branding

There’s a reason why high-end department stores charge more for their clothing and accessories than the average fast fashion shop or discount chain. The same goes for your branding. Suppose you want to increase the perceived value of your branding and have people see it as something worth paying attention to. In that case, you Read More …

What does value mean for customers? Value is the benefit the customer expects from your product or service. According to marketing theory, people purchase because they want to achieve a specific goal and feel that the product will help them achieve it. This can be as simple as keeping warm to something as complex as Read More …