Managing Customer Value
What does value mean for customers? Value is the benefit the customer expects from your product or service. According to marketing theory, people purchase because they want to achieve a specific goal and feel that the product will help them achieve it. This can be as simple as keeping warm to something as complex as Read More …
Charging what your product is worth is one of the most important factors in increasing sales. If you’re not pricing your products at a rate that reflects their value and what they can offer customers, you’re missing out on an excellent opportunity to increase sales. Accurate pricing of your products is especially important in today’s Read More …
Customer Value Management (CVM) is a process used to assess and improve the value of their products and services to customers. It involves understanding what customers want and need and creating a plan to deliver that value. CVM is essential for businesses because it allows them to focus on creating valuable products and services for Read More …