Market-Value Pricing: Price Your Product Right

Charging what your product is worth is one of the most important factors in increasing sales. If you’re not pricing your products at a rate that reflects their value and what they can offer customers, you’re missing out on an excellent opportunity to increase sales. Accurate pricing of your products is especially important in today’s Read More …

The Process of Managing Customer Value

Customer Value Management (CVM) is a process used to assess and improve the value of their products and services to customers. It involves understanding what customers want and need and creating a plan to deliver that value. CVM is essential for businesses because it allows them to focus on creating valuable products and services for Read More …