Managing Customer Value
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Leadership Stacks are a new way to organize your own publications, as well as any other publications that you find interesting. For your own publications, after you are done publishing them, Stacks are an easy way for readers to Read More …
Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Read More …
Moving from Goods Dominant Logic to Service Dominant Logic? In the book, The Reciprocity Advantage: A New Way to Partner for Innovation and Growth, the authors give examples and describe the success of TED, IBM, Microsoft, Global Food Safety Initiative, Google, Apple, Airbnb and Tech Shop on creating new partnerships in order to achieve extraordinary growth. Read More …
Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Read More …
Even within the realm of sales management, it’s important to recognize the interacting dimensions that must be managed to link selling effectiveness with strategy. – Excerpt from the book, Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling Excerpt from tomorrow’s Business901 podcast with the author Frank Cespedes: Joe: Well, I guess I’ll start where Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Systems Thinking I organized this stack on Systems Thinking and it includes interviews on Dr. Deming, Peter Scholtes and Brian Joiner. I ended up with 16 publications in the stack at the time of this publication. Stacks are a new Read More …