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    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
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    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
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    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
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Tag: Your Strategy

Marketing

Marketing is an Iterative Process That Takes Shape as Knowledge Emerges

Posted onAugust 10, 2022

Marketing is the process of creating a customer strategy that creates value for your company. That value can be in the form of increasing brand awareness, acquiring new customers or boosting revenue. To appreciate modern marketing, we need to understand what it’s not. Marketing is unlikely to bring people in because you have a lot Read More …

CategoriesCustomer ValueTagsAgile Marketing, Appreciative Inquiry, BRANOPS, Customer Account Management, Customer Interviews, Freelancer Onboarding, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing for Freelancers, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

LinkedIn Slidedeck

Business901 2020 LinkedIn Slide Deck

Posted onJanuary 4, 2021January 4, 2021

I have been spending most of my time blogging on LinkedIn. Embedded is a collection of LinkedIn Pictures that I have used in 2020 posts. If interested, send me an invitation on LinkedIn. Enjoy 2021. Business901 2020 LinkedIn Slidedeck from Business901

CategoriesDigital MarketingTagsAction Learning, Action Research, Agile Marketing, Appreciative Inquiry, Appreciative Leadership, BRANOPS, Business Development, Customer Account Management, Customer Interviews, Freelancer Onboarding, Funnel of Opportunity, Lead Acquisition, Lead Generation, Lean Marketing, Lean Sales and Marketing, Market Trends, marketing action research, Marketing for Freelancers, Marketing Funnel, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, SOAR, Strength-Based, Your Story, Your Strategy

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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