May
23
Does your customer know why you do it?
BySimon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
In 2009, Simon Sinek released the book, Start with Why: How Great Leaders Inspire Everyone to Take Action
Do you know why we do what we do?
(Do you know why you do what you do?)
Even if you do –
Do you communicate it to others?
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