Lean Marketing House Overview
ByLean Marketing is the Future of Marketing
Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the future of marketing may be closely related more to these terms than you may first think. Whether Marketing meets Lean under this name or another it will be very close to the Lean methodologies developed in software primarily under the Agile connotation,
The book uses the symbolic Lean House to symbolize the five basic principles of Lean:
- Identify Value (Roof)
- Map Value Stream (Header)
- Create Flow (Value Stream – Pillars)
- Establish Pull (Foundation)
- Seek Perfection (Base)
In addition to these five sections, the book also includes a section on Lean Tools and Tips for the marketing process. The book consist of 112 pages and over 40,000 words. The book is the first in the series of the Marketing with Lean Program: This series consist of the five individual products.
- Lean Marketing House
- Driving Market Share
- Value Stream Marketing
- Using A3 in Marketing
- Marketing your Black Belt
Related Information:
Lean Marketing Creates Knowledge for the Customer
Why Lean Marketing? Because it is the Future of Marketing …
The Pull in Lean Marketing
Lean Marketing is the Future of Marketing
[...] I had forgotten to describe what I will now call the Forgotten Pillar. Continuous Learning in the Lean Marketing House means theUltimate Marketing System. This is a term coined by Duct Tape Marketing and actually [...]
[...] NEED is the vision and for each customer segment or Pillar if you are using the Lean Marketing House. Defying that need clearly takes quite a bit of effort, but I would certainly start by using the [...]
[...] we have designed The Pillars of the Lean Marketing House™, we need to implement it throughout the entire organization. This requires careful planning and [...]
[...] to a wider audience. Think of Value Stream Mapping, A3, Spaghetti Diagrams, 5S and of course,the Lean Marketing House in comparison to SIPOC, Anova, Multiple Regression, etc, which would you want to [...]
[...] we have designed The Pillars of the Lean Marketing House™, we need to implement it throughout the entire organization. This requires careful planning and [...]