Political Campaigning – Strategy Update
ByIn a recent Blog post What political campaigns can teach business, I discussed how using a similar strategy could be one of the most productive methods of creating immediate business. One of the most important processes of getting anything done is always clarity and keeping your organization updated. Turning strategy into tactics into action requires empowerment armed with that clarity. Look how David Plouffe’s campaign manager of President Obama’s 2008 presents a slideshow on the state of the race and the resources needed to win battleground states.
Plouffe’s does an outstanding job of a strategic overview, mapping the process, breaking it down to its simplest structure. His appeal to the emotional side is excellent and a lesson in motivating your constituents to get out the vote and raise more money.
How do your managers address your virtual audience? Would this work to motivate a sales force? Your distributor network? Your referral network?
Related Information:
Is your marketing firm having this conversation with you?
The New Names of Marketing are still PDCA
Will Product Managers embrace Open Innovation?
What political campaigns can teach business
Lean Six Sigma for Government
