Lessons from the Rescue of 77 Businesses

If there’s one shared trait among the companies Bob Bethel took over, it was their approach to accounting. Each one of them was using what Bob calls “taillight accounting” – looking backward to see how the business is doing financially. He does not blame them for using this method of accounting, as this approach is preferred by Read More …

Should You Be Increasing Your Marketing Research?

Should research become a larger part of the marketing budget? Should marketing research drive innovation or should innovation drive marketing? What happens in your company? Though most of us are past that idea of a silver bullet, the viral marketing campaign still exists in many minds. I am not saying they don’t happen but just Read More …

Impact Mapping as a Quick Check for Your Next Marketing Experiment

How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it’s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what Read More …

Using Lean, TOC & Six Sigma to Transform Schools

The Excellent Education System: Using Six Sigma to Transform Schools helps you discover and understand the technique of evidence-based learning and operations through which the modern school satisfies the need to increase the flow of successful students through the educational system from Kindergarten through Grade 12. This book explains, in clear terms, what educational excellence means and the Read More …

A3 Project Scope Outline for Marketing

We are all enamored, with are tools, to include the latest canvases and maps. We always seek to find this deeper understanding or epiphany from creating a buyer persona, customer journey or stakeholder maps. These tools, though quite useful, are all strategic type tools. For me, I like to go in the weeds and work Read More …