Some kids learn by listening; others learn by doing. Geoff Mulgan gives a short introduction to the Studio School, a new kind of school in the UK where small teams of kids learn by working on projects that are, as Mulgan puts it, “for real.”
One theme I keep hearing over and over is engagement and that it is difficult to engage kids today. In a recent podcast, Games maybe your only chance to attract the best and brightest talent, I found one of the top Gamer’s in the world and discussed with him the art of gaming. His insights into teamwork, respect for people and planning skills are interesting. But what this video surprisingly reminded me of is the basic principles that are discussed in Lean Sales and Marketing. Mulga states kids learn best by
- Doing
- In Teams
- Doing things for real
In Lean Sales and Marketing and the iCustomer (Customer Interaction) perspective we follow these basic three principles very closely.
- Doing – you must engage your customer to be successful
- In Teams – You must engage customers on a peer to peer level
- Doing things for real – get rid of the automation and go shake a hand
Maybe, Lean Sales and Marketing needs a studio school?
Related Information:
Is every Boardroom discussing Gamification? Is yours?
Core Concepts of Gamification
Lean Thinking: Prototype early and often
The Common Thread of Design Thinking, Service Design and Lean Marketing
Excellent, excellent, excellent. I can’t say enough how much I love this. Thanks for sharing it.
@Patty, I thought of you when I wrote this and just about sent you the link direct. It is amazing what I am learning from these non-engaged kids these days!