thru Adaptive Marketing Practices
USERS, NOT CUSTOMERS Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. The Read More …
David J. Anderson is credited with the first implementation of a Kanban process for software development, in 2005. David leads a management consulting firm focused on improving performance of technology companies. He has been in software development nearly 30 years and has managed teams on agile software development projects at Sprint, Motorola, Microsoft, and Corbis. Read More …
Alan Shalloway founder and CEO of Net Objectives was the guest for 3 episodes of the Business901 podcast and this is the transcription of the entire series. It turned out being a 41 pages of some of the latest thinking in the Lean, Agile and Kanban communities. Alan is an industry thought leader in Lean, Read More …
In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today’s podcast, we looked at the tactical practices and how they related not only to a political campaign but to a typical business marketing campaign. Derek A. Pillie has served public and political Read More …
Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider Read More …
At the end of the interview for my upcoming podcast with Derek Pillie, a fifteen veteran of the political campaign trail, we went over a few additional thoughts. Related Information: Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government