Random Collection of Marketing Slides, Lean, Action Research
A collection of sales and marketing, marketing research slides that I posted over the last few months on LinkedIn primarily. [slideshare id=128385726&doc=resources-190118125344]
Category: Agile Marketing Category
CoCreation with Founder of The CoCreators (Video Podcast)
Stefanie Jansen’s new book The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. [arve url=”https://youtu.be/K3dEIgF8yaQ” /] Read More …
The Ambiguity Advantage – What Great Leaders Are Great At
Author David Wilkinson, drawing upon his own research and including compelling international cases, reveals how to lead others through times of uncertainty so as to create opportunity, innovation, and competitive advantage. The book, The Ambiguity Advantage: What Great Leaders are Great At published by Palgrave Macmillan, shows that a key factor for great leadership is Read More …
Issues in Transitioning to a Lean Sales Environment
Does Your Sales Compensation Incentivize the Correct Lean Behavior? Does Your Sales Compensation Incentivize the Correct Agile Behavior? Is there a Secret Sauce Transitioning from Solo to Team Selling? PDF Download Co-authors, Jeffrey Liker and David Meir, of The Toyota Way Fieldbook defined the Supplier Partnering Hierarchy of Toyota that consisted of 7 steps. I have always Read More …
Sean Ellis Introduces Hacking Growth
The definitive playbook by the pioneers of Growth Hacking This podcast is packed with actionable advice as only Sean Ellis can deliver. Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community for GrowthHackers with 1.8 million global users. Sean coined the term “growth hacker” in 2010 and is the producer of the Read More …
Does Your Marketing Practice Futuristic Thinking
Author Amy Webb (The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream) states “THE FUTURE DOESN’T simply arrive fully formed overnight, but emerges step by step. It first appears at seemingly random points around the fringe of society, never in the mainstream. Without context, those points can appear disparate, unrelated, and hard to connect meaningfully. But over time Read More …