Export Market Attractiveness and Research For SMEs

Prime Target’s webinars are inspired by their clients’ stories and designed to bring useful insights on internationalization.

Prime Target, digital international advisory platform and Euromonitor International, a leader in market research, share with you techniques on international market research. During this webinar, we will focus on some use cases in Consumer Goods. Hear as well from businesses how careful market research helped them understand and select their best potential markets for investment.

Agenda

  • Risk management through international markets diversification
  • Importance of market selection and focused approach
  • How to conduct market selection for my company
  • Reliable and accessible tools adapted for SMEs

Miles Agbanrin, Senior Research Analyst at Euromonitor International:
Miles joined Euromonitor International during 2015. As a business school graduate from Edinburgh University, Mile’s professional & academic focus includes competitive analysis & corporate strategy.

Tatiana Miron CEO and founder of Prime Target:
Tatiana has over 15 years of experience in international trade and development and consulting for 300+ companies. She acts as a global strategy consultant and advisor on high-level decisions in an unbiased fashion, using deep industry knowledge to deliver the best results. Her role is to use rigorous fact-based, quantitative analysis to identify and prioritize strategic business issues for clients, and work both top-down and bottoms-up across key business units and geographic regions to chart the strategic direction of the global network and global businesses.

Prime Target: PrimeTarget.tech helps SMEs and startups accelerate growth and improve performance globally through the power of data and analytics. The management team is versatile and abreast in growth hacking for companies with global ambitions. Their purpose is to open access to small and medium enterprises to a fundamentally new approach in decision making with regards to global strategies, one designed to match today’s fast pace of change and new technologies. Powered by proprietary technology, it is called the Prime Target Approach.

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