A diagram-based method for evaluating, designing, and organizing marketing assets.
Marketing asset mapping evaluates, designs, and organizes an organization’s marketing assets. It entails mapping out the organization’s marketing assets and resources to create a more organized system that makes accessing relevant data and executing marketing activities easier.
The first step in creating an organized digital marketing channel is mapping out the various channels, evaluating their effectiveness in terms of return on investment, and developing policies for each channel. The marketing assets or resources may include websites, blogs, social media accounts, advertisements on search engines, etc., and other investments like time spent on social media and media budget. Once you have completed your mapping, you can start thinking about which channels are worth investing in. This helps companies understand where they should focus their efforts and what they should spend their resources on.
Steps of Marketing Asset Mapping
- The first step of marketing asset mapping is determining the organization’s digital marketing goals for the year or quarter. This will help the organization achieve its desired outcome or target audience from a customer perspective.
- The second step of marketing asset mapping is determining how your business’s marketing channels are organized regarding channels, ownership, and functions.
- After identifying your current channel structure, you should evaluate its effectiveness and identify ways to improve or optimize it based on assessment results from stages 1 and 2.
- Once you have identified opportunities for improving your current channel structure, you can implement new initiatives and projects that will give you an edge over others in the market as well as increase brand awareness and engagement with customers to reach your desired outcome or goal more effectively with fewer resources required than if they were not mapped out beforehand.
- Marketers must map their organization’s assets before starting new initiatives or projects. It will help them take control of their company’s resources and make better decisions about where they want to invest their time and money. This leads to the efficient execution of related marketing activities that will garner more success than if they were not mapped out beforehand.
Mapping provides an opportunity for marketers to make changes and improvements in the company’s marketing strategy before implementing any new initiatives or projects – It enables better collaboration between teams by providing a more organized communication process and allows for easier access to relevant data – Finally, it makes it easier for marketers to identify where best to allocate time and resources because they have a better understanding of their organization