Managing Customer Value
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …
This part of my Lean Sales and Marketing Workshop is going through a significant change. In the upcoming months, you will see my latest thoughts on how I approach this area for Lean Sales and Marketing. My most current thinking was posted in the blog post; Value Stream Mapping should be left on the Shop Read More …
I use the Business Model Canvas as a tool to Identify Value in a particular Value Stream. The book, Business Model Generation describes a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 250,000 copies Read More …
At the foundation of my Sales and Marketing thinking is a program that I helped develop with Dr. Eric Reidenbach; it is the 5Cs of Driving Market Share. Since that time, I have added and subtracted a few things from it, but at its core is an outline focused on customer value. Please watch this Read More …
For the next week, I will be posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time Read More …
Several years ago at Agile Cincinnati, I had the opportunity to present this Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! It serves to this day, a good recap for a Lean Sales and Marketing presentation. On July 1st thru July 7th, the Business 901 blog will be dedicated to covering the Read More …