Customer Value for Lean Marketing

At the foundation of my Sales and Marketing thinking is a program that I helped develop with Dr. Eric Reidenbach; it is the 5Cs of Driving Market Share. Since that time, I have added and subtracted a few things from it, but at its core is an outline focused on customer value.

Please watch this presentation for an overview on how I determine customer value in the Lean Sales and Marketing workshop. You should have the Lean Sales and Marketing Workbook available

Lean Sales And Marketing Customer Value (About 18 minutes long)

You will need a Flash Player

Please have your Lean Sales and Marketing Workbook Opened.

Download the Workbook or view on line

The Complete Lesson is available: Lean Sales and Marketing Customer Value.

This week,  I am posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time at 50% off.  

  1. Lean Marketing House (More Info)
  2. Marketing with PDCA (More Info)
  3. Marketing with A3(More Info)
  4. Lean Engagement Team(More Info

All 4 titles above available for instant download at 50% off (6/30 thru July 7th 2013)

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