Managing Customer Value
I have talked for many years that your marketing process should follow the decision process of your customer. Even to the extent that I would create a map to follow that path. In the old days, we called it a marketing funnel and that has evolved to the customer journey. I would then attempt to Read More …
In marketing, we consider the triggers that we need to capture the minds of our consumers. We look at how we combine the three components of value from a Service Dominant Logic perspective, of course: Three components of Value: Functional (Know): This is the practical side where we help solve problems, resolve issues, get projects Read More …
Many organizations procrastinate on their marketing efforts. They already have another job or working on a sufficient number of bids. When they finally reach out for marketing assistance, what they are looking for is sales. They often seek a social media strategist because it seems free and with something “clever” an army of followers will Read More …
Last Day of this Special Offer Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each Read More …
Dan Roam describes the BLAH-BLAHMETER, his custom-made bulls**t detector. From Dan’s book,Blah Blah Blah: What To Do When Words Don’t Work Did your last sales call pass the test? Lean Sales and Marketing: Learn about using CAP-Do Special Marketing with Lean Book and Program offers on Facebook
‘What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.’ – Mark Twain I think this famous quote by Mark Twain sums up my feelings about marketing funnels, sales funnels and pipelines and in whatever direction we may want to flip them. We don’t Read More …