Managing Customer Value
There are a lot of gadgets out there claiming to be able to make things easy for you and many think of the The One Page Business Plan as one of them. But it has been a shame because I feel quite of bit of effort has been used in convincing people that the OPBP Read More …
Do you know your competition? How well? Remember, the old adage be close to your friends but keep your enemies closer. But my main point to this is, do your homework. Lack of preparation is for amateurs. Ask your self these questions: Identify your major competition on both a regional and North American basis. Explain Read More …
Don’t confuse the The One Page Business Plan® with an executive summary. It is the “plan.” Most executive summaries are simple introductions that can practically be used year after year. A little update here, an adjustment in numbers and maybe better quality paper if you had a good year. In fact, when I have seen Read More …
In the last few weeks I’ve been just blasted with e-mails, blog posts and other types of advertising. The headlines have been saying things like: 10 ideas for marketing in a tight economy. Recession proof your business. How to successfully market, your small business in tough times Recession-Buster That was an afternoon check of my Read More …
Planning is difficult, it goes against are instincts. If it was easy, we would all do it well. Although planning is critical to your success, it is often replaced with: Intuition or “gut feeling. = you have always been taught to go with your gut feeling. Lack of know-how = difficult to know how to Read More …
I am not what you call a political junkie but I do watch the primaries and have been somewhat taken back on how a winner is determined. It seems that since Edwards has only garnered 30% of the vote, he is seriously in trouble. The other “leaders” have averaged around 33%. They are the winners? Read More …