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    • Step 1: Identify Target, Key Customers
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Tag: Account Based Marketing

5Cs_of_Adjacency

Unlock Growth Potential: Build a Strategic Key Account Outline

Posted onApril 1, 2024April 1, 2024

A key account outline is a strategic plan outlining each key account’s objectives, goals, and activities. It provides a roadmap for success and guides your interactions with key clients. By creating a well-defined outline, you can ensure your client’s needs and expectations align. To create a key account outline using the fishbone diagram, identify each Read More …

CategoriesConcept Based Marketing, Outcome Based ThinkingTagsAccount Based Marketing, Brand Activation, BRANOPS, Business Development, Category Entry Points, Customer Value, Funnel of Opportunity, How Brands Grow, Market Trends, marketing action research, Marketing Funnel, Sales Activation, Sales Funnel, Sales Pipeline, Target Audience, Value Laddering, Value Model, Value proposition

Funnel of Opportunity

The Funnel of Opportunity: Navigating a Path to Successful Marketing

Posted onFebruary 13, 2024January 28, 2024

Refining your process does not mean narrowing your thinking. It’s the opposite. By pushing ourselves to do research and analysis out of our comfort zone, we will push our thinking in constructive ways. The idea is to receive new inputs to gain insight from others continually. Recognizing where things may be working for you (where Read More …

CategoriesOutcome Based ThinkingTagsAccount Based Marketing, Brand Activation, BRANOPS, Business Development, Category Entry Points, Customer Value, Funnel of Opportunity, How Brands Grow, Market Trends, marketing action research, Marketing Funnel, Sales Activation, Sales Funnel, Sales Pipeline, Target Audience, Value Laddering, Value Model, Value proposition

marketing-funnel

Challenges of Building a Marketing Funnel from Scratch

Posted onDecember 28, 2023December 29, 2023

The noise at the top of the funnel is just too great to accomplish much with an unproven funnel.  You define a persona, acquire a list or use PPC, create an autoresponder, and go through that hierarchy-type thinking to find the decision-maker if it is a substance purchase. It requires Harry Potter-like magic thinking and Read More …

CategoriesMarketing Funnel CategoryTagsAccount Based Marketing, Brand Activation, BRANOPS, Business Development, Category Entry Points, Customer Value, Funnel of Opportunity, How Brands Grow, Market Trends, marketing action research, Marketing Funnel, Sales Activation, Sales Funnel, Sales Pipeline, Target Audience, Value Laddering, Value Model, Value proposition

Relationship Marketing for ABM

How to Conduct an ABM Relationship Mapping Exercise

Posted onNovember 9, 2023September 16, 2023

Account-based marketing (ABM) has emerged as a strategic approach companies use to direct their marketing resources towards specific accounts within a market. The ABM approach empowers organizations to align their marketing and sales teams to work in unison, focusing their collective abilities on high-value accounts. This, in turn, leads to more personalized and effective experiences Read More …

CategoriesConcept Based MarketingTagsABM, Account Based Marketing, Action Research, BRANOPS, Customer Value, Funnel of Opportunity, Managing Customer Value, Market Trends, Market-Value Pricing, marketing action research, Relationship Mapping, Stakeholder Mapping, Value Laddering, Value Model, Value modeling, Value proposition, Value proposition. Action Cycle, Value-Based Pricing

Relationship Marketing for ABM

Comprehensive Relationship Map For Marketing

Posted onOctober 5, 2023February 18, 2025

Understanding your target market and its decision-makers is crucial to any successful marketing strategy. One method to achieve this understanding is by creating a relationship map. A relationship map is a visual representation that outlines all the key relationships within your target market. It helps to identify the key stakeholders, their roles, their level of Read More …

CategoriesConcept Based MarketingTagsABM, Account Based Marketing, Action Research, BRANOPS, Customer Value, Funnel of Opportunity, Managing Customer Value, Market Trends, Market-Value Pricing, marketing action research, Relationship Mapping, Stakeholder Mapping, Value Laddering, Value Model, Value modeling, Value proposition, Value proposition. Action Cycle, Value-Based Pricing

Relationship Marketing for ABM

Unlocking ABM Success: Relationship Mapping And Strategic Activities

Posted onSeptember 28, 2023September 17, 2023

Account-Based Marketing, or ABM, is a focused growth strategy in which marketing and sales teams work together to target best-fit accounts and turn them into customers. It is about identifying key decision-makers within target companies and tailoring a unique approach to each one. More than just a buzzword, ABM is a strategic approach that combines Read More …

CategoriesConcept Based MarketingTagsABM, Account Based Marketing, Action Research, BRANOPS, Customer Value, Funnel of Opportunity, Managing Customer Value, Market Trends, Market-Value Pricing, marketing action research, Relationship Mapping, Stakeholder Mapping, Value Laddering, Value Model, Value modeling, Value proposition, Value proposition. Action Cycle, Value-Based Pricing

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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