thru Adaptive Marketing Practices
Bob Sproull, author of The Ultimate Improvement Cycle discusses the recent push from TOC disciples to bring TOC on an equal playing field as Lean and Six Sigma. I find it interesting because bottlenecks and constraints are an integral part of Lean and Six Sigma training but TOC has never seemed to be on an Read More …
In the book, Learning to See by Mike Rother and John Shook, they recommend a mapping tip of beginning the Value Stream Mapping process by walking downstream from the customer end. This way, they say you will begin with the processes that are linked most directly to the customer. As I was reading, actually re-reading Read More …
Quality is measured by our customer. Therefore, our goal should be to meet our client’s requirements and expectations. This is a critical concept about quality. Sometimes there is a tendency to think that ‘quality’ means the best advertisement, the best circulation and absolutely 100% open rates. However, in most cases, the customer does not expect, Read More …
Ignite Indiana – Business Expo May 8 From the Fort Wayne Chambers Blog: The Daily Dose: Business901 is in Booth # 173. Win an autograph copy of Duct Tape Marketing and other prizes. This year’s Business Expo “Ignite Indiana,” brought to you by the Greater Fort Wayne Business Weekly will take place on Thursday, May Read More …
Scott over at the Collective Wisdom blog, like a true blogger, posted several links to articles that contained some good links for us to use. It is worth a quick browse and to save you the redundancy I will not post his comment on each directory. I think you might find some of interest though. Read More …
Branding is one of the more sophisticated forms of marketing communication. The purpose of branding a product establishes an identity that conjures up a positive image and goodwill. For instance, The Coca-Cola Company hopes that you feel good about their products and that you will choose their products from a crowded store shelf because you Read More …