Managing Customer Value
You need people who can be trusted as your “critical friend.” The role of the critical friend is not always easy to fulfill. This person is a trustworthy individual who will challenge your assumptions, give you honest feedback about your work, and act as a source of support for you during this project. Learn more Read More …
When conducting B2B marketing and sales research for various business ideas, it is crucial to identify growth opportunities that can lead to success. This involves analyzing market trends, customer needs, and competitor strategies. By understanding the current demands and gaps in the market, entrepreneurs can develop innovative solutions that meet these needs. To identify growth opportunities: Read More …
Understanding your customer needs is paramount to success in the sales world. The ability to effectively uncover and comprehend these needs requires a skillset known as sales discovery. While many may view this process as simply asking questions, it goes far beyond basic information gathering. Mastering the art of sales discovery empowers businesses to connect Read More …
Launching a new product or service? You’ll need a go-to-market (GTM) strategy. But what is a go-to-market strategy? Simply put, a GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you navigate through the complex Read More …
Executive Summary Introduction: The viability and scalability of B2B business ideas are crucial factors to consider when assessing their potential success. Creativity plays a significant role in unleashing these ideas’ potential, enabling businesses to stand out in competitive markets. Viability Assessment: When assessing the viability of a B2B business idea, it is important to evaluate key aspects Read More …
Engaging with emergence isn’t just a fascinating concept – it’s a strategic business move. It’s about understanding that individual parts have properties, but they create something different, often greater when they come together. Gleaning insights from Matthew Doan’s work and The Systems Thinker, we’ll explore the importance of inspiring people with a compelling purpose, creating Read More …