Tag: address

Address Change from the Positive

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When most people think of change, they think of something that directly affects them, or something that affects those around them. In both cases change is perceived as a negative! It turns out that change itself is seldom addressed from a positive or strength based approach. Combining Appreciative Inquiry and Open Space The Strength-Based Organizational Read More …

Get Rid of Your Marketing Vision Statement and Address the NEED!

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Most organizations try to develop a meaningful marketing vision statement designed to guide their action for today, tomorrow and in the future. The vision statement serves as a platform for all their marketing goals. Armed with a vision, you establish your marketing goals, which are time-sensitive and detailed orientated. We send the goals through the Read More …