Managing Customer Value
Introduction: Advertising shapes consumer perception and influences purchasing decisions. Persuasive advertising stands out as it aims to inform or entertain and to convince and motivate the audience to take a specific action. From striking emotional chords to leveraging social proof, persuasive advertising encompasses a range of strategies to guide consumers toward a favored outcome. What is Read More …
by Paul Dunay I think Seth Godin outlined marketing’s Catch 22 best in his book The Purple Cow (and I am paraphrasing here): When times are tough the tendancy is to conserve capital vs. when times are good the tendancy is to not be aggressive. As marketers we are so often faced with the dilemma Read More …
Business901 has been running an ad in the Business Daily E-mail distributed by KPC News. I felt that it needed some improvement and ask the staff at KPC News to help. Matt Swanson, the online director at KPC News responded with what I thought was a great tutorial for online advertising. Not being shy, I Read More …