Using Prediction & Lean in Marketing Experiments
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.
Tag: Agile Marketing Research
Using Lean To Create Marketing Action Research
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Marketing Action Research is a step to developing an unbiased analysis of your marketing environment and focuses not just on practical information collection, but on analyzing Read More …
Level of Evidence in Your Business Decisions?
What level of information do you use in your organization to make decisions? Are there a few simple steps that you have found useful to filter, improve your information? Levels of evidence (sometimes called hierarchy of evidence) are assigned to studies based on the methodological quality of their design, validity, and applicability to patient care. Read More …
CoCreation with Founder of The CoCreators (Video Podcast)
Stefanie Jansen’s new book The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. [arve url=”https://youtu.be/K3dEIgF8yaQ” /] Read More …
Discussion on CoCreation with Stefanie Jansen
Stefanie Jansen trained in designing, implementing, and interpreting qualitative and quantitative research and uncovering consumer insight. Although an all-rounder, Stefanie’s target group specialization (and her passion) has always been children, youth, and families. In 2007 she became self-employed and established herself as a co-creation expert. Stefanie always puts the consumer first, and to her, co-creation Read More …
Value-Added Research Framework
Are you doing the necessary research to give your products/services half a chance? What do you presently learn from your sales and marketing efforts? Are they always increasing your knowledge about your customers? Prospects? I found it helpful to review this framework and ask these questions upfront, and several times during the product/service development process. It Read More …