Managing Customer Value
Account management is essential to any marketing agency’s operations, requiring careful planning and strong project management to meet clients’ needs and ensure success. To help businesses create the ideal account management system, this guide provides a comprehensive overview of key elements of the process, from establishing customer needs to creating manageable timelines to monitoring performance Read More …
Nowadays, it is not enough to use yesterday’s problem solve approaches to today’s business challenges. Innovative workflows are needed to survive and thrive in an ever-changing environment. Discover how to navigate complexity with efforts that embrace the unknowns, convert them to insights and recommendations, and allow teams to take action. Explore the need for innovative Read More …
AI is revolutionizing the way companies do marketing. You can streamline your marketing campaigns using AI-powered tools and technologies for improved efficiency and results. With AI, marketers can draw on data-driven insights to create personalized customer experiences tailored to the individual’s interests and needs. AI-powered marketing technologies use predictive analytics to identify trends and patterns in Read More …
Artificial Intelligence (AI) in marketing campaigns can benefit businesses. AI can help marketers gain insights into customer behavior, automate marketing activities and deliver more targeted campaigns. Additionally, AI can help with agile project management by automating processes and increasing efficiency. AI-based marketing enables organizations to quickly analyze data to generate insights that would otherwise take much Read More …
Is there value from an organizational perspective for marketers to have PMP Certification? Marketing in recent years has become more process orientated, which has resulted in a greater emphasis on project management. I have found a lack of basic project skills such as scoping and risk management when working with marketers. However, I am not Read More …
Today’s work is messy. So, why do we spend so much time defining and trying to reach the finish line? Why don’t we paint the vision, and achieve 90% (for a placeholder) of it, and start a new iteration? Are we hung up too much on outcomes? Alan Cooper said in a recent talk at Read More …