Tag: business development customer engagement

Non-Linear Path

Literature Review on The Non-Linear Path

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The Non-Linear Path: Mapping Modern Customer Journeys in an Interconnected World The research addresses the critical practical problem of the obsolescence of traditional, linear funnels in modern marketing. The topic statement is precisely defined as Mapping Modern Customer Journeys in an Interconnected World. The recognized problem is that the customer’s path to purchase is no Read More …

Non-Linear Path

The Non-Linear Path

Are you frustrated by outdated marketing metrics that fail to capture the true path your customers take? Do you struggle to understand how people interact with your brand across multiple channels and devices? If you’re tired of relying on simplistic attribution models that miss the bigger picture, this book is for you. Mapping Modern Customer Read More …