Managing Customer Value
This week we are reviewing different pricing strategies culminating with our podcast, The Death of List Price featuring Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality. How Lucky do you feel with your pricing? As lucky as this 19 year-old did on the Price Read More …
Next weeks Business901 podcast is Vivian Hairston Blade. Vivian is the Founder, President & CEO of Experts in Growth Leadership Consulting, LLC (EiGL Consulting, LLC) based in Louisville, KY. EiGL Consulting focus their energies on helping develop an effective strategy to create customer value. Through a combination of coaching and training, they help you put Read More …
If you’re a Startup or would just like to have an extra corporation around this is the time to do it. This is the real thing, use the coupon code in the picture below and yes, it will work. Now, there are few add-ons and other enticing goodies along the way but if you just Read More …
The 7 Principles of Universal Design were developed in 1997 by a working group of architects, product designers, engineers and environmental design researchers, led by the late Ronald Mace in the North Carolina State University. An excellent poster is available, The Principles of Universal Design. These principles are even applicable to many marketing activities from Read More …
This is part 1 of a 5 part afternoon series depicting the mind maps that I have created on the books of Patrick Lencioni. His website and company, The Table Group offers additional information on these subjects. This mind map was constructed during the listening of the book, The Four Obsessions of an Extraordinary Executive: Read More …
I attended Steve Blank’s presentation on Customer Development at the Ann Arbor New Tech Meetup last night. His talk was entertaining and very insightful. Even though I have read his book several times and followed the Lean Startup practically since the beginning, it still was worth the 5 hour round trip to hear the message Read More …