Managing Customer Value
Avoid trying to time the market(ing). Buy low, sell high. Ever hear of that advice before. We all would like to be able to do it, but we know that it’s not possible to do. Even the seasoned investor is unable to do this. We all know the best strategy is dollar cost averaging, though Read More …
How would you know if you are in trouble? One thing I will say though: “It seldom happens overnight.” Even in turbulent times you typically will see signs of it coming. So here are some suggestions to know when drastic measures are needed: The obvious: sales are decreasing faster than the economy is shrinking. Customers Read More …
There are a lot of gadgets out there claiming to be able to make things easy for you and many think of the The One Page Business Plan as one of them. But it has been a shame because I feel quite of bit of effort has been used in convincing people that the OPBP Read More …
Do you know your competition? How well? Remember, the old adage be close to your friends but keep your enemies closer. But my main point to this is, do your homework. Lack of preparation is for amateurs. Ask your self these questions: Identify your major competition on both a regional and North American basis. Explain Read More …
Don’t confuse the The One Page Business Plan® with an executive summary. It is the “plan.” Most executive summaries are simple introductions that can practically be used year after year. A little update here, an adjustment in numbers and maybe better quality paper if you had a good year. In fact, when I have seen Read More …
In the last few weeks I’ve been just blasted with e-mails, blog posts and other types of advertising. The headlines have been saying things like: 10 ideas for marketing in a tight economy. Recession proof your business. How to successfully market, your small business in tough times Recession-Buster That was an afternoon check of my Read More …