Managing Customer Value
Knut Haanaes:discusses how strategy traps repeatedly entice well-meaning organizations and people? All too often, alluring and ambitious plans for the next big thing tease with a sense of promise and growth, but ultimately fail to deliver again and again. Knut Haanaes explores the important balance between two parallel strategies: exploration – vying for what is Read More …
So to survive, you must prevent confusion? Bill Dettmer of Goal Systems International, Theory of Constraints Expert and upcoming podcast guest recommended a book to me about Systems Thinking. It was Deep Survival: Who Lives, Who Dies, and Why by Laurence Gonzales. At the time it sounded like an odd recommendation but Bill was “spot Read More …
Great 15 minute video of John Jantsch with Dell Computer Small Business Forum What is Social Media and Why is it Important to Small Businesses? – Small Business Listen about the 4 C’s = Context, Connection, Content, Community
Technorati Tags: Marketing,PR Releases,David Scott Last week I participated on a Duct Tape Coaches training call and we had a surprise guest: David R. Scott, author of the popular “The New Rules of PR”, a must book for anyone doing marketing these days. He gave us 10 great tips. I was waiting till this weekend to re-listen Read More …