Managing Customer Value
A key account outline is a strategic plan outlining each key account’s objectives, goals, and activities. It provides a roadmap for success and guides your interactions with key clients. By creating a well-defined outline, you can ensure your client’s needs and expectations align. To create a key account outline using the fishbone diagram, identify each Read More …
Refining your process does not mean narrowing your thinking. It’s the opposite. By pushing ourselves to do research and analysis out of our comfort zone, we will push our thinking in constructive ways. The idea is to receive new inputs to gain insight from others continually. Recognizing where things may be working for you (where Read More …
A GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you navigate through the complex landscape of the marketplace. It’s not just about getting your product out there; it’s about ensuring it reaches the right Read More …
What is Hard about the Problem You Are Solving? A GTM strategy is a comprehensive plan businesses use to bring a new product or service to market. It’s like a roadmap, guiding your product from the concept stage to the hands of your target customers. It’s a practical tool that helps you make decisions on Read More …
The noise at the top of the funnel is just too great to accomplish much with an unproven funnel. You define a persona, acquire a list or use PPC, create an autoresponder, and go through that hierarchy-type thinking to find the decision-maker if it is a substance purchase. It requires Harry Potter-like magic thinking and Read More …
This article discusses how reach and frequency play a pivotal role in determining the optimal advertising mix. By understanding and implementing sales activation strategies, businesses can effectively capture existing demand, nudging prospective customers toward purchasing. Sources: https://www.factors.ai/blog/the-principles-of-modern-b2b-marketing-part-1-brand-building-vs-sales-activation https://www.forbes.com/sites/theyec/2020/11/12/whats-the-difference-between-sales-activation-and-brand-building/ https://renouncreative.com/brand-building-sales-activation/ Understanding Sales Activation and Effective Marketing Reach Sales activation is the turning point where a prospective Read More …