Managing Customer Value
Mark Woeppel is a master of organizational transformation with a lengthy track record of successful turnarounds. He is a recognized expert in the Theory of Constraints, Supply Chain Management, Project Management, and Continuous Improvement. He has earned the founder’s implementer certification from the TOC-ICO. He is an internationally known author, speaker and lecturer on the Read More …
A continuation of my blog posts on Using the Theory of Constraints with your Marketing HourGlass. We are concentrating on optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement: Steps 4 and 5. Step 4. Elevate the system’s constraint. You may have found significant improvement in the preceding steps and Read More …
Do you remember the novel The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt and Jeffrey Cox? One of the unique things about this book was that it created a variety of cottage industries with one of the most obvious using a novel, a story to introduce a problem solving concept. You can think Read More …