Managing Customer Value
This is one of my all time favorite mind maps and I really do use it before having a conversation on the phone just to remind me of a few key points. I actually have found myself reviewing it while talking on the telephone. The book, Crucial Conversations Tools for Talking When Stakes Are High, Read More …
I am the guest today on Quality Conversations hosted by Steve Wilson where we will discuss Applying Lean or Six Sigma to Marketing. the call-in number is (646) 200-3898. Quality Conversations, serves as a platform for communicating the best and brightest strategies, methods and tools for all those interested in improving quality and business process Read More …
Over the past decade and more, the Internet has played an ever increasing part of everyone’s marketing. The recent rapid increase is due in large part due to the popularity of Social Media, even though the Internet has been around for close to three decades. With the advent of smaller devices, texting and twittering, Read More …