Menu
Menu

Business901

Managing Customer Value

Primary Menu

Skip to content
  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning

Secondary Menu

Skip to content
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse

Tag: Customer Account Management

Customer Onboarding

The 7 E’s of Customer Onboarding Success

Posted onDecember 12, 2022November 12, 2022

An important part of customer success is enabling customers to achieve their desired outcomes. This involves providing them with the resources they need to be successful, such as training, documentation, and Support. Additionally, it is important to give customers the autonomy to make decisions and take action without going through a lengthy approval process. Ultimately, Read More …

CategoriesCustomer Value, Onboarding FreelancersTagsAgile Marketing, Customer Account Management, Customer Interviews, Customer Onboarding, Customer Success, Freelancer Onboarding, Lead Acquisition, Market Trends, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting

Marketing Reach

How To Achieve More Reach in Your Marketing Efforts

Posted onNovember 1, 2022October 29, 2022

If you’re a marketer, you know how important it is to have a wide reach. The more people you can reach with your marketing campaigns, the better your chances of achieving your desired results. But what exactly is reach, and how can you ensure you reach as many people as possible? The Importance of Reach: Read More …

CategoriesDigital MarketingTagsAgile Marketing, Appreciative Inquiry, BRANOPS, Customer Account Management, Customer Interviews, Freelancer Onboarding, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing for Freelancers, Marketing Funnel, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Super Users

Identify Your Super Users

Posted onSeptember 25, 2022

Your super users are the people who have a unique and significant place in your customer journeys. Super Users are the people who are using your brand consistently. They spend a certain amount of time with you each month, and they keep coming back, again and again, to purchase more products from you. This means Read More …

CategoriesCustomer ValueTagsAction Learning, Action Research, Agile Marketing, Appreciative Inquiry, BRANOPS, Business Development, Customer Account Management, Customer Interviews, Freelancer Onboarding, Funnel of Opportunity, Influencer Marketing, Lead Acquisition, Lead Generation, Lean Marketing, Lean Sales and Marketing, Market Trends, marketing action research, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, SOAR, Super Users

Appreciative Inquiry

The Starting Point for a Business Development Project

Posted onAugust 30, 2022

The 5D Process of Appreciative Inquiry serves as the initial sequence of steps in most of my Business Development projects. It ensures we carefully think through what outcomes we want to create, what supports and barriers we need to plan for, and who we have to involve within your organization to guarantee success. Quick Overview: Read More …

CategoriesAppreciative Inquiry CategoryTagsAction Learning, Action Research, Appreciative Inquiry, Appreciative Leadership, BRANOPS, Business Development, Customer Account Management, Customer Interviews, Funnel of Opportunity, Lean Marketing, Lean Sales and Marketing, marketing action research, Provocative Propositions, Sales and Marketing forecasting, Strength-Based, Your Story, Your Strategy

Marketing

Marketing is an Iterative Process That Takes Shape as Knowledge Emerges

Posted onAugust 10, 2022

Marketing is the process of creating a customer strategy that creates value for your company. That value can be in the form of increasing brand awareness, acquiring new customers or boosting revenue. To appreciate modern marketing, we need to understand what it’s not. Marketing is unlikely to bring people in because you have a lot Read More …

CategoriesCustomer ValueTagsAgile Marketing, Appreciative Inquiry, BRANOPS, Customer Account Management, Customer Interviews, Freelancer Onboarding, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing for Freelancers, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

LinkedIn Slidedeck

Business901 2020 LinkedIn Slide Deck

Posted onJanuary 4, 2021January 4, 2021

I have been spending most of my time blogging on LinkedIn. Embedded is a collection of LinkedIn Pictures that I have used in 2020 posts. If interested, send me an invitation on LinkedIn. Enjoy 2021. Business901 2020 LinkedIn Slidedeck from Business901

CategoriesDigital MarketingTagsAction Learning, Action Research, Agile Marketing, Appreciative Inquiry, Appreciative Leadership, BRANOPS, Business Development, Customer Account Management, Customer Interviews, Freelancer Onboarding, Funnel of Opportunity, Lead Acquisition, Lead Generation, Lean Marketing, Lean Sales and Marketing, Market Trends, marketing action research, Marketing for Freelancers, Marketing Funnel, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, SOAR, Strength-Based, Your Story, Your Strategy

Post navigation

Newer posts →

No books found. Please add one.

Copyright © 2025 Business901. All Rights Reserved | Catch Responsive Pro by Catch Themes
Scroll Up
  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}